Disclaimer: This post isn’t for viewers under the legal age of 21. Those caught looking at this post under 21 will be subject to prosecution and penalty depending on their state law. For those 21 and over, please drink responsibly.
Of course, I was just kidding when I said that people under 21 aren’t permitted to view them. However, full disclosure, kids, though you may not be of legal drinking age, you won’t be prosecuted by anyone for viewing these ads. You can totally view them without legal consequences whatsoever. Just like you see them when you watch a sports game or late night TV. Hell, they even advertise alcohol on billboards, magazines, movie theaters, the Web and outside buildings. My disclaimer was a joke. In fact, I highly encourage that you view these ads since they really tell a lot about our culture in terms of drinking. You might learn something. Nevertheless, if anyone is advertising alcohol in this post, those under 21 should never click the ad under any circumstances. And I don’t care if the woman in them is hot, the animals are cute, or that everyone seems to have a good time partying. If you’re under 21, don’t click on any sponsored alcohol ads on this post.
Now I don’t usually drink alcohol. But I’m well aware of how it’s been part of the American culture since the beginning. But unlike things like racism, Anti-Catholicism, sexism, xenophobia, tobacco, and reservation culture, we tend to see booze with a more positive reverence. But like guns, capitalism, sports, and protesting, we tend to ignore the negative implications and dangers. Nevertheless, the month of August is known for 2 things in my neck of the woods: back to school and the start of the football season. And besides, I’ve already done back to school ads last year. Anyway, football is huge in the United States like you wouldn’t believe which is why it’s a big time for advertising. Now most of the ads you’d expect in football game usually consist of food, cars, booze, and boner pills. Of course, food is always advertised on TV all the time so I can’t do a post on that. So are cars but I might do one of those another time. As for boner pills, I’m not sure if there were any vintage ads pertaining to them. Though that one for Duraflame in an earlier post certainly sounded like one, but they were advertising for a whole different kind of wood there. So this leaves us booze. Like food, booze advertising is everywhere and that was the same in your parents’ and grandparents’ childhood as well save maybe between 1920-1933 for obvious reasons. And football season is one of the biggest times of the year for alcohol advertising, especially beer. However, I can go on and on about the great alcohol ads of previous generations (like Yuengling’s dogs at the bar ad which my dad has for a T-shirt). But I’m well aware that you’d be bored to tears so I’ll show some of the ones your grandparents may not want to see in their lives again. So for your viewing pleasure, here are an assortment of vintage ads with booze that don’t inspire nostalgia but feelings one might get if they wake up with a hangover wondering what happened the night before. Some of these might not be safe for work, by the way. But that’s to be expected. Oh, there’s a chance some of these might not be from the United States either.
- Two more shots for the cause with Ballantine Scotch.
Sorry, you two, but I’m sure Prohibition’s been over since 1933 with the 21st Amendment. Yes, I know it was stupid to ban booze in America. But still. Also, I don’t like the look on that man’s face for some reason.
2. “Got a thirst for man-size pleasure?” Drink Falstaff.
I don’t know about you, but the lines “Got a thirst for Man-Size Pleasure?” have the potential of taking a whole different meaning on Grindr. And I’m sure it has nothing to do with beer or fishing. But I’m sure there may be Grindr users into that sort of thing.
3. Of course, even bunnies tend to enjoy the occasional cocktail now and then.
While this ad might look adorable on the surface, I’m not sure about taking a closer look at it. Yes, they seem to be enjoying cocktails. But the girl rabbit appears wasted while the boy rabbit’s eyes seem to be in diabolical anticipation. Like he’s eagerly waiting when the roofies will kick in.
4. Cool off on your Caribbean vacation with some Rhum Negrita.
Hmm….a black sugar field worker cutting sugar cane with an active volcano in the distance. Really? I’m sure he only makes about $2-3 during a 14 hour day. Besides, I’m sure it doesn’t look good with that volcano.
5. Ladies and gentlemen, may I present to you a guide of Montezuma’s tequila recipes.
You mean that what archaeologists said was an Aztec calendar was actually a bunch of tequila cocktail recipes? Wonder how they could miss that. Hey, wait a second, this is just an ad for tequila.
6. Carrington’s Canadian Whiskey has uncommonly preferred stocks.
And it seems that Canadians use a beaver to analyze the stock market. Sort of makes the notion of Americans using groundhogs to predict the weather look reasonable. At least groundhogs have to deal with weather. I’m sure there’s no beaver who has anything to do with the world of finance.
7. A new baby in the family is always cause for celebration.
And the only living thing who doesn’t have a glass of beer in this picture is the newborn baby in the cradle. Even the pets and children are drinking in this. And I’m sure the kiddies aren’t even legal. But none of the adults seem to feel any qualms about underage drinking in this. Yeah, really wouldn’t fly in the US today.
8. Rheingold: the beer for lady duck hunters.
Let’s hope she drinks her Rheingold after a day’s hunt, not before or during. Because it doesn’t take a rocket scientist to know that firearms and alcohol don’t mix. Seriously, if I was caught between a drunk hunter and a bear, I’ll take my chances with the bear.
9. Of course, just because they have scotch at the country club, doesn’t mean you should drink it during a badminton tournament.
You know you’ve had too much scotch during a badminton tournament, when you’re not sure whether a “birdie” is referring to a shuttlecock or an actual bird. And you’re not sure which to hit.
10. Schlitz Beer: the American beer that made Milwaukee famous.
Now this guy better be planning a tailgate party or inviting his buddies to watch a game. Or else, he might have a drinking problem. And it seems that the other guy would rather use his umbrella to keep his buddy’s beer bottles dry than his girlfriend who’s had to wear a newspaper. What an asshole.
11. Schlitz: The beer you want for your summer pool party.
And it seems that the beer isn’t the only thing that Ralphie is looking at. Of course, there’s a chance people might get suspicious seeing he and Norman alone together in their beach gear.
12. Get that Ten High smile and double your enjoyment.
Is it just me or is that circus clown simply terrifying? I mean that is one of the creepiest clowns I’ve ever seen. And I’ve seen a few. Besides, looking at him, I really don’t want that Ten High smile if you ask me.
13. Beer is always the great tailgating drink when you’re watching the game.
Now I know that’s supposed to be an armchair. But sometimes it kind of looks like a visibly pregnant woman taking a cold one for some reason. And I’m well aware that drinking beer during pregnancy is not a good idea and should best be avoided at all times, especially in the critical early stages (when the baby is developing). Still, I think this artist really made us assume the worst with this one.
14. When it comes to company picnics, you can’t beat Schlitz.
Guess this was a way for a guy’s work buddies to tell him that he might need to do a twelve step program. Seriously, none of the other guys in this race are luring their partners with beer bottles. So why did the ad people think it was a good idea?
15. Black & White: Worth hunting for.
Now it’s one thing to say “hunting” in a figurative sense. However, booze and hunting just don’t mix despite how many people thought for centuries. But at least there’s no gun in this. Only a whip. I dread how the horses will have the deal with during the fox hunt. It’s almost tradition to drink at those events.
16. With Passport Scotch, it’s not where you’ve been, it’s where you’re going.
Now is a good time for a public service announcement. Okay, fellas, if come across a woman splayed like that with a glass in her hand, do not even try to have sex with her. Hell, she might already be wasted for all you know. Otherwise, with Passport’s Scotch, the next place you’re going is jail.
17. Remember wives and kids, when Daddy gets home from work, you better bring him his Budweiser.
If Mommy doesn’t bring Daddy his beer when he comes home, then Daddy’s going to get one himself at some nearby bar. There he’ll have a few more which will lead him getting into fights, becoming a public embarrassment, and cheating on Mommy with some booze filled whore. So please, kiddos, remember that Daddy needs his beer after work to relax.
18. For the kids: there’s always Jingle Jokes for Little Folks.
Hmmm….selling alcohol to minors. I’m sure that won’t do anything wrong to poor little Jimmy. Except hurt his liver and increase his chances of becoming an alcoholic. Seriously, what hell were these people thinking at the time? This is crazy!
19. “I spread my wings when I discovered Smirnoff.”
So here’s another failed attempt at feminism. Even worse that she’s next to an old timey plane. Now there’s nothing wrong with this picture, if it was used to encourage young girls to get a pilot’s license, join the Air Force, or work for Boeing. But this ad is being used to sell vodka and encourage young women to drink. Now I see nothing wrong with drinking at a party, ladies, but saying that drinking is liberating when it really makes you increasingly vulnerable to being violated and risky behavior. There’s a reason why you see PSAs against drunk driving. And I’ve seen Flight so I know that drinking and flying don’t mix either.
20. “End your Thanksgiving dinner in an old-fashioned blaze of glory!”
Now I know what you’re thinking. You might assume this ad is racist because it has a smiling black guy in servant attire. But little do you realize that he’s really smiling because he burned his boss’s turkey in revenge for all the years of giving him crap on a minimum wage salary. Now thanks to his efforts, his boss’s family Thanksgiving is ruined and will have to have order Peking Turkey at the nearest Chinese Restaurant.
21. Things always seem to look better with Johnnie Walker Red.
Notice that they never show the woman these guys are talking about in this ad. Makes me wonder that these guys are so drunk that they’ll hump anything. The woman isn’t as attractive as these guys think.
22. Colt 45 introduces Bottoms Up: the adult game for adults.
Sure it’s a blatant way to sell sex and drinking. But still, drinking games are terrible. All they do is encourage irresponsible binging which leads to health problems and dependency issues. At worst it can kill you. It’s not cool. It’s not glamorous. It’s not sexy. Period.
23. For your Christmas booze, always choose Johnnie Walker.
Uh, Johnnie, can you not come in? Seriously, your old timey, theme park, monocled face is scaring the hell out of me. Hell, I’m getting nightmares looking at you already. Seems more like a home invasion threat to me.
24. “Nothing washes 8 hours of stupid questions out of your mouth like Old Pebkar.”
Yeah, because he’s so drunk that he can’t even remember them. Also, I’m sure Old Pebkar will give him 8 more hours of stupid questions to ask. Examples are: Where am I? Who are you? What did I do last night? What happened last night? How much did I drink? Was I driving? Will I get arrested? Did I kill anybody?
25. “You can take a White Horse anywhere.”
However, remember that they’re talking about an alcoholic beverage and not a literal white horse here. Let’s just say having a real white horse at a fancy restaurant or dinner table can get quite awkward. Also, I think the horse is rather bored stiff and might leave a special surprise on the floor.
26. “Mummy always chose my clothes until I discovered Smirnoff.”
Seems like Smirnoff tried to sell feminism to women by getting a picture of some sleazy Tae Kwon Do center. Notice that the woman is pretty and is showing cleavage. Of course, when she has too much Smirnoff at a party, I’m sure her karate skills won’t be as much use to her as her designated driver.
27. “Relax, honey, at least I saved the beer.”
Yeah, but I really think the whole romantic canoe trip is now ruined since it turned over. I’m sure his wife ain’t happy that all her best clothes are now soaked. And it doesn’t help that they’re dry clean only.
28. “Look, honey! No hands!”
I’m sure this guy is like, “Well, that’s my girl!” Yeah, he seems to find the perfect woman who’s pretty and waits on him hand and foot. Not to mention, she also drinks Budweiser.
29. During a bear encounter, nothing helps like Old Smuggler.
Then again, if a bear came that close to me, I might feel like I need a drink, too. But just because you feel like drinking when facing a bear doesn’t mean you should. Then again, I wonder if bears pass out after having a drinks. I’d like to see that.
30. Have a Smirnoff…..in space.
Houston, we might have a problem. Seriously, neither of these two are in space suits. Also, I think that bottle of Smirnoff is floating away in the vastness of space. Oh, and I think the astronaut really wants to tell these two to stop partying now.
31. Cutty Sark: Scotch for the gladiators.
I highly doubt that Cutty Sark Scotch existed in Ancient Rome, though gladiator product endorsements certainly did. However, the dead animals in the arena wouldn’t go well with PETA. This is especially since a Minnesota dentist killed Cecil the Lion.
32. Income taxes due? Have a Worthington!
This is a British ad. However, please do your income taxes before you drink. Not after or during. Or else you might get audited. Yeah, getting drunk during tax time, good idea (sarcasm).
33. Walt Whitman receives a bottle of Old Crow from an admirer.
And it seems that his maid has an unrequited crush on him. Sorry, lady, but the real Walt Whitman was undoubtedly gay. I mean have you ever read, “I Sing the Body Eclectic?” Yeah, I know that Maurice Minnifield would feel the same as you.
34. “In the war of oranges, Smirnoff is neutral.”
For some reason, having women in such a pose like this makes absolutely no sense. I think whoever must’ve come up with this ad was probably drunk off his ass. Seriously, why?
35. Take a break from chopping the tree with Petri Wine.
Yes, he may be a very busy beaver. But he’s also a very dumb beaver. I’m sure he’s really not compromising his safety (sarcasm). Yeah, hate to see it when that tree falls on top of him.
36. “Wolfschmidt has the secret of making real vodka.”
Uh, I think tying a dog’s mouth shut qualifies as cruelty to animals. Seriously, I’m sure that’s way inhumane. Then again, I might want to check with the Humane Society or the ASPCA on that one.
37. “Don’t worry, honey. I’ll make Thanksgiving dinner while you can enjoy a nice cold beer with your friends.”
Yeah, let the women do all the cooking, you misogynist pigs. Seriously, you could help her snap green beans. It’s not hard. Then again, it was a different time.
38. Nothing makes a better kiddie drink than Rainier Beer. Just look at the happy kids frolicking around a giant beer bottle.
Yeah, Rainier Beer, the pure drink essential to healthy growth. I mean this Seattle brewing company is selling booze as a healthy drink for kids. Let’s just say as far as kiddie drinks go, alcohol is the last thing you want to give your kids.
39. “I’m as sure of myself on the court…as I am when choosing scotch.”
Because this pornstached tennis player really doesn’t have a lot of confidence when it comes to public speaking. I mean he doesn’t seem that he’s ready to give a presentation unless he has some Catto scotch.
40. During yellow fever season, nothing is better than Smirnoff.
Uh, do these guys have any idea that naming their drink yellow fever is a terrible idea? I mean when I hear of “yellow fever season” I sure as hell don’t imagine a couple lounging around in mosquito infested waters drinking vodka. Instead, I think of a mosquito transmitted disease that caused epidemics in the American South and actually killed people.
41. Schenley Whiskey: The preferred hard liquor for tax accountants.
Of course, these guys can really use a drink. I mean they spend all their unhappy, pathetic days balancing the books for those who don’t appreciate it. All while harboring dreams of either becoming a Broadway producer or a lion tamer.
42. “Okay, Scruffy, but this is the last one.”
Even the dogs like Schlitz Beer. Then again, maybe the dog is just getting beer for his master because the guy’s wife is busy gardening.
43. Of course, it wasn’t unusual for a man to get a beer while mowing the lawn.
Yeah, drinking beer while mowing the lawn. Smart idea (sarcasm). Of course, I say I didn’t warn you when you run your tractor into that telephone pole in your neighbor’s yard.
44. Remember, Fleishmann’s Whiskey is a big buy!
If I saw a guy with a whiskey bottle that big, I wouldn’t be smiling with glee. Rather I’d be like, “He needs help. He might have a drinking problem.” Wonder if he should go to AA.
45. Remember, always have a nip before you dip.
Drinking before a swim. Good idea. Not. Still, I’m sure being wasted won’t prevent you from being eaten by sharks, especially if you’re drinking rum. Just saying.
46. Remember, real men drink Steel vodka while they’re working.
Now this ad makes me really distrust PennDOT. Not sure why. Must be the sign. Still, drinking vodka while working really doesn’t help job performance, especially if you have a dangerous occupation.
47. “Honey, can you take some beer out of the fridge to make room for the groceries?”
Ladies, when you come home to a fridge like that, ask your husband if he’s planning a party or a tailgate. If he’s not, then you might want to consider packing your bags, taking the kids, and getting a divorce. Because, ladies, no one needs a alcoholic in their life. And believe me, I personally know a few.
48. Who knew that Four Roses was the preferred drink of Frosty the Snowman?
Seems like Frosty isn’t the happy snowman most people thought he was. Guess he’s turning to booze to drown his sorrows about his imminent mortality. We call it, “spring.”
49. Colonial Pelican wants you to try some good old fashioned Mount Vernon Whiskey: The drink for the men in the locker room.
George Washington actually did get in the whiskey business at Mount Vernon after his presidency. I’ve actually been to the distillery myself actually. It was a success in the first couple years. But then Washington died in 1799 and his nephew drove the works into the ground. Still, I’d find the notion of a pelican in 18th century clothes serving whiskey in a men’s locker room really unsettling.
50. Now this is Schenley Whiskey’s portrait of a “two car man.”
Who’s on a bicycle because he basically wrecked them both in a ditch while on a bender. Heard he got his license revoked when the authorities caught up with him. But he’s still got two casks of whiskey in his bike basket. Hope it was worth it. Because I don’t think he’ll ever drive again.
51. Smirnoff: The vodka for mental patients.
Never fly a personal helicopter, especially while drinking. Seriously, it’s not worth it particularly on vodka. Also, those clothes are hideous.
52. How to hit on a girl while on Captain Morgan: “Go up to a girl and whisper Yo-ho-ho.”
Hate to break it to you, fellas. But if you try to pick me up on this ad’s advice, I swear to God you’d be lucky to leave the premises with Captain Morgan all over your face. Seriously, I despise such pick up lines and find them insulting to my intelligence. If you want to pick up women, just come up and break the ice in a respectful and courteous manner.
53. PM Whiskey is known for its clear, clean taste.
Yes, this is an ad that’s geared toward men. However, the cutesy rabbit in this ad sort of hints that it’s being targeted to 8 year olds. Seriously, who the hell puts a cute, little, carrot munching rabbit in a whiskey ad? I mean why?
54.With Kinsey Whiskey, you might discover how the “Rumpus Room” got its name.
Yeah, a brand of whiskey that shares a name with a famous sexologist (who was probably bisexual), a bunch of men drinking, and a place called the “rumpus room.” Probably contains disturbing incidents involving anything long and hard.
55. Cream of Kentucky: The whiskey with the taste deranged old men prefer.
If you can’t leave him alone with the kids, don’t give him booze. In fact, if I were next to this guy, I’d ask to be seated elsewhere like as far away from him as possible.
56. For dinner, always have Kaiser Stuhl with chicken.
We’re supposed to see a couple getting intimate. I see a blonde woman being creeped out by being touched by her significantly older and terrifying date. She doesn’t seem to be at all comfortable in this situation that she clearly regrets consenting to. Guess she’s having a drink to get through it all and hope he doesn’t call afterwards.
57. Dry Sack: “The change of pace drink that’s second to none.” It’s said that 9 out of 10 men prefer it.
If you’re into Urban Dictionary, you might see why this ad is unintentionally hilarious. Yeah, I wonder how many people from there find a Dry Sack refreshing.
58. “Give her a Romantico Black Eye….she’ll love it!”
To be fair, this is a gin, which doesn’t make its unintentional recommendation for domestic abuse any less disturbing. I mean gin is basically the worst alcoholic drink for you, especially when taken straight. Seriously, why name a drink “Black Eye” and suggest that a woman would love it? There’s nothing romantic about black eyes whatsoever. Did these people ever hear of focus groups?
59. “The first thing I noticed was her big mouth.”
Maybe, but he must’ve thought the rest of her was sensational. Still, this is a horrible ad in more ways than one as well as an example of female sexual objectification. I mean removing her head in this photo just reduces her to a set of body parts. And the slogan doesn’t hold her in a good light.
60. Get the summer body you want with Schlitz.
Man, out of all the ways people try to lose weight, who would’ve thought that drinking Schlitz beer would’ve made all the difference? Oh, wait a minute, beer isn’t known to be a weight loss drink at all. In fact, quite the contrary. Somebody better call this ad out for false advertising.
61. Cutty Sark Scotch: “Here’s to the gut feelings and those who still follow them.”
By “gut feelings” do they mean intuition, ulcers, appendicitis, or other digestion problems? Because if it ain’t intuition, you might need to see a doctor and perhaps quit drinking. By the way, the guy in this picture is Ted Turner, onetime husband to Jane Fonda and founder of CNN.
62. “Apples for health so….Bulmer’s for me.”
I’m not sure that’s what “an apple a day” means. And I’m pretty sure drinking cider won’t keep the doctor away, eventually. However, interestingly enough, Johnny Appleseed would’ve partially agreed with him because apple trees were originally cultivated to make booze.
63. For the highest on your list, choose wild turkey. After all, turkeys can’t fly without whiskey.
Actually, contrary to its domestic counterparts, wild turkeys can fly and pretty fast. I’ve seen this, by the way. However, wild turkeys don’t soar several miles over the Rocky Mountain landscapes of the Pacific Northwest. They usually don’t fly higher than trees (or a quarter of a mile off the ground) and most of them don’t live west of the Rockies.
64. Merry Christmas from the Scotch turkey.
Uh, turkeys are native to North America. So why have it on an ad for scotch dressed in a kilt really doesn’t make any sense to me. Dressing it as an Indian for Thanksgiving would’ve been more appropriate. Also, I don’t think the turkey looks too happy.
65. Myers’ Rum: The drink for people you don’t want to meet in a dark alley.
Now I don’t know about you but this looks like the kind of man with a mysterious and dangerous past. And by that I mean he’s probably employed by the mafia or has gained notoriety as your local neighborhood serial killer. If not, then the guy at the bar who’d send you to places like ER or ICU. If he’s got a woman, then he’d be insanely possessive and controlling of her that one look at her and God help you. Yeah, I’d stay away from him if I were you.
66. Colt 45: The preferred drink for outer space and the future.
Now I’m sure the those spacesuits would be rejected by NASA in less than 3 seconds flat. Besides, I’m sure that they were Bob Fosse’s rejected costume designs for Stanley Kubrick’s 2001: A Space Odyssey.
67. Pinch Scotch: the signature drink of scary cartoon ladies.
Actually since this woman seems to inspire more nightmares than Helena Bonham Carter, I think I’ll take a pass at whatever she’s serving. Also, I don’t think she’s very happy either.
68. Remember, ladies, the girl who brings the booze gets the most dudes.
And she’s pouring glasses for 3 different guys. And as long as she doesn’t run out, she’ll have to pour glasses for plenty more. Then again, I’m sure they want to look at her, too. After all, no guy wants to get booze from an woman who’s not attractive.
69. As Smirnoff says, women should always look their best before going into outer space.
Sorry, but I don’t think this is the kind of hairdo that can hold up in zero gravity unless you’re talking about 2001: A Space Odyssey. Also, I think it doesn’t fit with NASA hair style guidelines either.
70. Try something better with J & B Rare Scotch.
From how I see it, the kind of song that defines this couple seems to be Neil Diamond’s “Love on the Rocks.” Then again, they’re probably Kristen Stewart’s parents and are always like that 24/7.